With the inception of mobile phones, Short Message Service (SMS) marketing is becoming among the popular forms of advertising globally. According to some companies, SMS marketing may easily target a big number of audience and has an impact on reaching many users instantly and easily.
Today, SMS marketing is becoming very important, just like brochures, print, TV, social media, and radio. The advantages of SMS marketing make it a perfect choice for any type of business looking to reach many customers. By integrating SMS marketing in your business, you are guaranteed to get the following benefits:
1. Flexibility and Speed
Your business needs to adapt to the everyday fluidity of the modern business world. Basically, flexibility is important to constant adaptations. SMS marketing has zero lead-time, enabling communication to be delivered and created to the target audience within a few minutes.
You can use this to drive footfall on a clear old stock or slow day ahead of imminent new arrivals. All you need to do is send SMS online and integrate with other programs.
2. Improve Customer Engagement
Regard SMS as a great way to improve your brand engages with customers across the whole customer lifecycle. Businesses need to remember to vary the kind of content they send, whereas customers should value news and updates on forthcoming events or developments within the brand.
While marketers can feel that texting is very invasive, most consumers are now conversant with text, especially when using local services, such as hairdressers, dentists, or garages.
3. Allow Customers to Opt-in
Most traditional methods of marketing depend on the law of big numbers to succeed. By blasting your advertising message to a wide audience, you will stand a good chance to reach prospective clients. This kind of marketing needs you to spend cash on messages, which most customers can easily ignore or quickly forget.
Unlike traditional methods, SMS marketing depends on customers to opt-in. Basically, this means that your audience will need to sign up so as to get messages about promotions and deals before getting them.
4. Enhance Communication
Communication is important to build a long-term relationship. SMS marketing is beneficial when establishing these relationships.
SMS is a personal message you deliver to your audience. With SMS, you can let in your audience in the secret sale, show your gratitude, and inform them of promotional offers or sales. Plus, sending SMS is a reliable, easy, and quick way to communicate with your customers. If you need to connect with your customers, you can visit Edgility to see which option is the right one for you.
5. Send Message Globally
Text messages are usually designed to reach everyone who has a modern mobile device or cell phone signal. This means you will be able to reach millions of individuals anywhere, instant, and anytime.
It is also estimated that there are more than 6 billion mobile phones in use today. So SMS remains among the few technological advancements universally synced between every global mobile phone operator.
6. High Response Rate
With SMS marketing, customers can instantly respond to you – meaning you will soon know if they are contented and happy with your services/products or not.
The opt-out and opt-in functions of SMS will also ensure higher customer satisfaction. In addition, it presents another great opportunity for your business to generate word of mouth.
7. Maximize Customer Loyalty
Business SMS empowers your team to provide personalized, fast, and reliable responses every day, which is particularly important for customer support or service. When your eCommerce business uses SMS marketing, you will be able to improve the quality of services.
The best way to achieve this is to send real-time order notifications. While emailed order notifications can be lost in inboxes, 98% of SMS are opened.
By using SMS notifications, customers can likely stay informed of the product’s progress. In a situation where customers expect minute-by-minute updates on the product’s delivery, this type of constant communication should be a must-have.
In a Nutshell!
Properly executed and well-planned SMS marketing campaigns may bring your business closer to prospects and customers. Apart from promoting your services and products, this may inspire brand loyalty and drive customer engagement.
There is a lot of information online regarding SMS marketing. However, if you feel unsure of where to begin, consider hiring a professional that provides a full-service throughout the journey.