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How to Maximize Your Earnings as a Content Writer

How to Maximize Your Earnings as a Content Writer

. 4 min read

The self-employed industry is continuing to grow rapidly as millions of individuals around the world are deciding to quit the rat-race and become their own boss. There are many different options available for one to start making money on their own.

Today, it is possible for an individual to freelance their services on their own or via niche skilled websites that allow them to connect with buyers from around the world and make money on their skills. One of the popular ways to make money online is to become a content writer.

Let’s see how you might be able to make money as a content writer:

There is a Huge Market for Content Writers

The content development market is a huge market that caters to hundreds of different industries. The popular saying ‘Content is King’ continues to hold good and the demand for written content is not going to go away anytime soon.

The first thing that we want to point out is that there are different niches for a content writer to make money. A content writer can make money by writing academic content which involves writing essays on behalf of college students; legal content where they get to work and meet the content needs of legal firms, medical content where they promote medical products and services and gaming content which promotes the iGaming industry.

All of the content markets we mentioned above can further be broken down into different niches. If you take the gaming market, a content writer can focus on doing iGaming news, online casino reviews, pokie reviews, gaming legislation and gaming software releases. This can further be sub-divided into demand based on different jurisdictions.

For example, content writers who target the U.S gaming market will find a demand for sports betting content as the U.S sports betting industry is expanding rapidly after the Supreme Court overturned the Professional and Amateur Sports Protection Act (PASPA) of 1992 in May 2018 which now allows individual states to decide whether they want to legalize sports betting or not. It can also be lots of fun writing about pokies, which we all know is an Australian obsession or covering rummy and teen-patti which is big in the Indian gaming market.

Focus on High Paying Markets

A lot of new content writers begin their journey by focusing on topics that they are passionate about. They do this because it easy to come up with content ideas as they are usually knowledgeable about the subject and don’t feel like they are working hard since they are covering a topic/industry that they love.

A lot of content writers prefer to focus on popular topics like movies, TV shows, travel and music. The demand for content revolving around entertainment and travel is always strong and hence content writers tend to have a steady stream of work in these popular industries.

However, the payment rate in these popular industries is not very high because there are so many writers out there who are willing to cover these industries. The second reason the payment rate is not the best in these industries is because you don’t need any specialist or technical knowledge to cover these industries.

If you are a content writer looking to get paid well then you will have to focus on high ticket markets. These markets have a limited supply of content writers as they require technical and strategic knowledge of the markets. Buyers are willing to pay higher prices for quality content in these specialist industries because they know that will get a high return on investment from their published content.

Some of the high paying markets that pay content writers a higher rate including the gambling industry, the crypto currency market, financial markets, technical writing, resuming writing and the adult industry.

How to Enter High Paying Markets

If you have experience and knowledge working in any of these high paying markets, it should not be difficult to make a transition and start working as a content writer in these markets. There are a number of freelance sites like that publish loads of high paying jobs on a daily basis. You can sign up at these sites, place a bid on one of these high paying assignments and slowly build a reputation as an expert and reliable content writer.

If you don’t have any experience or knowledge of working in any of these high paying markets, you will have to educate yourself before breaking into these markets. Find one of the markets that you find interesting and then focus on finding the top 10 books in this particular niche. Make sure you read these 10 books as the subject matter expertise you gain from reading these books will immediately put you in a position where you can offer expert advice on the subject.

Build an Online Reputation

Make full use of all the top social media platforms to promote your brand and content writing expertise in your respective fields. Use portals like LinkedIN and XING to put yourself out there as it will enable you to connect with companies who are looking for content writers. This could help you get a contract position or get hired as a remote worker full time.

Just remember that the entire process of building a high value content writing brand is a process and does not happen overnight. Keep working at it and you will be able to increase your content writing income.


Part of the expertEasy writing team, Laura is from the UK and has a keen interest in Business, interior design and decor, home improvement and thriftiness in all things around the house and garden.